While I was searching online for other Bratz stuff I could use as props for my dolls, I was reminded of the lawsuit that Mattel recently won against Bratz. Not only was Mattel awarded $100 million, MGM also has to discontinue Bratz after the holiday season.
I have serious issues with the outcome of this lawsuit. It was based ostensibly on the fact that the creator of Bratz, Carter Bryant, worked for Mattel (Barbie) when he came up with the idea... But we know the real reason for the lawsuit is because Bratz were causing Barbie's popularity to slip.
So what are we saying here? That when you work for a company, they own every creative idea you have while on their payroll? As a freelance writer, I believe wholeheartedly in a person's rights to their intellectual property, so to me this sounds like intellectual slavery.
And in any case, what entitles Mattel to total domination of the toy market?
I think a company's business practices have a lot of impact on how people — parents especially — view their toys. Mattel has pretty much sealed their fate: My kids will never own a single Barbie!